Sunshine Insurance Launches 2025 "Financial Education and Awareness Week" Activities

Safeguarding Financial Rights, Assisting Better Life

September 15-21, 2025

The 2025 Sunshine Insurance Financial Education and Awareness Week will warmly commence with the theme "Safeguarding Financial Rights, Assisting Better Life." A series of "down-to-earth" and "warm-hearted" knowledge dissemination and convenient services will be launched successively, delivering the most practical and caring financial knowledge to thousands of households in forms that the public enjoys, protecting the better life of financial consumers.

What exciting content does this event offer? Let's take a preview!

Sunshine P&C Insurance Financial Consumer Protection in Action · Guardian of Better Life

"Zero Distance" at Service Points: Practical Financial Courses Upon Entry

Upon entering Sunshine P&C Insurance business outlets, "Financial Consumer Education Zones" are fully in place. Staff members proactively help financial consumers understand financial product selection techniques and point out "hidden traps" in marketing promotions. Readily available promotional brochures contain clear information on "Three Appropriateness Principles of Insurance" and "Guide to Avoiding Pitfalls for Elderly Insurance Buyers," allowing financial consumers to conveniently learn while conducting business.

Community "Door-to-Door" Service: Caring Anti-Fraud Knowledge Sharing

Targeting the most concerning pain points such as illegal intermediaries and telecommunications fraud, Sunshine P&C Insurance collaborates with communities to launch "grid-based" promotion. Staff members bring innovative materials such as dialect short videos and consumer protection comics to teach community residents hands-on how to identify financial "black and gray industries" like "illegal proxy surrender" and "false credit repair," and to be wary of hidden interest and fees behind "management fees" and "guarantee fees" in internet loans.

"Warm Sun Day" Elder Care: Age-Appropriate Services Warming Hearts

Sunshine P&C Insurance branch companies' "Warm Sun Day" activities will be launched successively. Besides using real cases to teach elderly friends about fraud prevention and anti-money laundering, volunteers will also provide "one-on-one" age-appropriate services, such as helping elderly friends try online claim functions and teaching them to check policies on mobile phones. Health lectures, free health consultation, and recreational activities will also be conducted simultaneously, allowing elders to learn knowledge, enjoy services, and add joy.

Online "Anytime Learning": Risk Alerts Never Close

Sunshine P&C Insurance's official website, official WeChat, and other online platforms have prepared "Financial Knowledge Mini-Classrooms." Timely updated "Case-Based Risk Education" uses real cases like "proxy surrender causing policy invalidation" and "claim rejection due to non-disclosure during application" to help consumers intuitively identify risks. The promoted "Insurance Appropriateness Guide" teaches consumers to select products based on their own needs, eliminating the fear of "misleading consumption."

Sunshine Life Insurance Financial Seven-Color Canvas · Building Sunshine United Dreams

01 Red · Shining Original Intention Red Consumer Protection Warms People's Hearts, Senior Management Leading by Example to Resolve Public Concerns

Sunshine Life Insurance adopts an innovative model of "Red Finance + Consumer Protection Education," deeply integrating financial knowledge dissemination with red genes. Party members take the lead, senior management sets examples, going deep into frontlines to promote financial policies and listen to customer demands, making Party building the core engine of consumer rights protection and red original intention the warm foundation for protecting financial consumers.

02 Orange · Nourishing Thousands of Families Orange-Hearted Services with Wide Coverage, Zero Distance for Key Groups

Sunshine Life Insurance will focus on key groups such as "one old, one young, one new," disabled persons, and foreign nationals. Through customized promotional materials and activities including anti-fraud knowledge classes, rational consumption guidance, and personal credit protection, they will popularize basic financial knowledge, effectively enhancing financial literacy and security for key groups, conveying industry warmth and social responsibility.

03 Yellow · Forging Integrity Golden Words Forge Integrity, Enhancing Professional Ethics of Practitioners

During the event, Sunshine Life Insurance will strengthen integrity culture promotion, guiding consumers and investors to maintain honesty and fulfill disclosure obligations completely. They will comprehensively advance integrity culture building among all staff, making integrity a universally recognized and consciously followed behavioral standard, jointly creating an honest, fair, and trustworthy financial ecosystem.

04 Green · Protecting Well-being Green Shield Protecting Wallets, Building Strong Walls Against Fraud

During the event, Sunshine Life Insurance will focus on two main themes: "anti-fraud identification" and "information protection," raising public awareness of personal information protection, properly safeguarding sensitive information, identifying and preventing false links and illegal software, comprehensively enhancing anti-fraud capabilities to protect "wallets."

05 Blue · Heartfelt Service to People Wholeheartedly Serving Frontlines, Taking Root at Grassroots to Benefit People's Livelihood

Sunshine Life Insurance focuses on areas closely related to people's livelihood such as rural revitalization, flood control and disaster relief, elderly care and disability assistance, inclusive insurance, insurance claims, and optimization of financial services for foreign nationals. Through a series of practical measures, they demonstrate new achievements and responsibilities in the "people-centered" development philosophy.

06 Indigo · Regulating Three Appropriateness Blueprint for Three Appropriateness, Maintaining Discipline and Setting Benchmarks

During the event, all levels of Sunshine Life Insurance institutions will comprehensively conduct financial product appropriateness education and promotion, popularize basic insurance knowledge, help consumers understand product characteristics, and guide them to rationally choose financial products based on their needs and consumption capacity. Meanwhile, they will strictly implement the "three appropriateness" requirements for financial products, sales channels, and target customers, establishing industry regulatory benchmarks.

07 Violet · Eliminating Black and Gray Industries Purple Lightning Clearing Black and Gray Industries, Heavy-Handed Treatment of Root Causes

Sunshine Life Insurance consistently advocates for consumers to defend their rights lawfully and rationally through legitimate channels, alerts consumers to be wary of illegal "proxy surrender" traps, not to trust false promises like "full refund" or "debt avoidance," and to be alert to hidden fraud traps and personal information leakage risks, protecting their own rights and interests.