2024年9月30日,微博(WB)股价盘中大涨9.59%,最高触及10.85美元,成交量放大,引发市场广泛关注。这一上涨主要源自华尔街分析师对其广告收入增长前景的乐观预期。
分析师认为,随着中国决心恢复经济增长,政府近期出台了一系列货币和财政政策刺激措施,预计将促进企业和品牌增加广告投放,推动商业广告需求回暖。作为中国领先的社交媒体平台,微博凭借庞大的活跃用户基础,有望充分受益于广告需求增长,从而推动其广告收入重拾增长势头。
值得注意的是,美国著名投行花旗银行此前将微博的目标价从11美元上调至12美元,上调幅度高达9%,并在未来90天内给予"买入"评级。花旗分析师表示,该行对微博广告收入增长反弹持乐观态度,这一目标价上调充分体现了该行对微博公司前景的信心。
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