Wellnex Life Limited（ASX: WNX）宣布继续在全公司范围内实施成本优化战略，重点聚焦广告营销与行政管理两大业务板块。
该健康生活产品制造商正通过系统性精简运营结构，提升资源利用效率。公司管理层表示，此次战略调整旨在构建更可持续的商业模式，同时保持市场竞争力。
在广告营销领域，Wellnex将重新评估媒体投放策略，转向更具成本效益的数字渠道，并优化传统广告预算分配。行政管理方面则涉及流程自动化升级、差旅政策收紧以及办公空间整合等多项措施。
分析师指出，在通胀压力持续的宏观环境下，此类成本控制举措有助于企业保持现金流健康，为未来产品研发和市场扩张储备弹性空间。Wellnex方面强调，所有调整都将以确保核心业务正常运转为前提，不会影响产品质量与客户服务水平。
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