As the Huangpu River surges with vitality, global merchants gather in Shanghai. On November 5th, the 8th China International Import Expo (CIIE) grandly opened at the National Exhibition and Convention Center. As the only state-owned large commercial bank headquartered in Shanghai, Bank of Communications (BoCom) has participated deeply in CIIE for eight consecutive years. During this year's expo, BoCom will comprehensively showcase its high-quality development achievements in integrating "finance + technology + scenarios," building an open "financial bridge" for global trade and livelihood development.
At the Automotive and Smart Mobility exhibition area, BoCom's themed booth "Smart Mobility, Financial Empowerment" stands out, featuring cutting-edge fintech innovations and immersive interactive experiences that vividly demonstrate how finance fuels a smarter future.
The "Cultural Tourism Showcase" immediately captures attention, where BoCom merges financial services with cultural tourism scenarios to create its signature "Financial Support for Cultural Tourism" brand. Through consumer-friendly initiatives, it boosts public enthusiasm for travel and enriches the "finance + tourism" service ecosystem, injecting consumption vitality into CIIE.
From its overseas institutional network spanning five continents to efficient cross-border financial support and supply chain finance services, BoCom’s international and digital service capabilities are on full display, highlighting its Asia-Pacific roots and global reach.
The auto finance exhibit shines with "BoCom Auto Loan" and "Car Installment" services, offering efficient and secure solutions for car buyers. Notably, BoCom partnered with Shanghai Public Transport Card Co. to pioneer a digital RMB "One-Code Pass" service, making Shanghai the first city nationwide to enable digital RMB payments across all public transport systems, including subways and maglev trains—ushering in unprecedented convenience for smart mobility.
The online finance zone showcases the upgraded features of BoCom Mobile Banking and "Mai Dan Ba" APP 10.0, bringing fingertip financial services to users. Visitors can also experience F1 racing simulations or interact with virtual assistant "Jiao Jiao" in the interactive zone, exploring fintech’s limitless possibilities.
Beyond its innovative exhibits, BoCom is driving CIIE’s comprehensive impact through forums and product launches. It will host the "Shipping-Trade Finance for High-Quality Cross-Border Trade" sub-forum at the Hongqiao International Economic Forum and unveil "BoCom Shipping-Trade Connect," a one-stop cross-border financial platform for外贸 enterprises, integrating settlement, financing, and risk management.
The bank also released upgraded versions of its retail apps, enhancing AI applications in高频 financial scenarios and adding localized生活 services. In cultural tourism finance, BoCom partnered with文旅 units and media to promote the "Cultural Tourism Show" brand, launching惠民 activities across消费 chains. A dedicated发布会 will highlight its闽宁 and Chengdu-Chongqing双城记 initiatives.
Pioneering elderly care finance, BoCom collaborated with government and industry bodies to launch tailored financial services, supporting China’s银发 economy. For innovation, it debuted a "Cross-Border QR" payment service for Korean tourists, set for December rollout.
This year, BoCom formed its first "CIIE Trade Delegation," leveraging domestic and overseas branches to facilitate B2B matching. Its youth volunteer team also assists in ambassador接待, ensuring seamless event operations.
Eight years of synergy have forged brilliance. BoCom remains committed to national priorities, pooling resources to deliver all-round, one-stop financial services for CIIE, contributing "BoCom Wisdom" and "BoCom Strength" to high-level openness and new development paradigms.