2月5日，毛戈平涨超5%，1月抖音美妆排名上升，品牌势能处稳步向上阶段。
消息面上，根据青眼情报数据，在2026年1月抖音美妆TOP20榜单中，除韩束稳居第一外，其余品牌的名次均较去年同期发生了较大的变化。其中，毛戈平从2024年的第11名，上升至2025年1月的第7名，直至今年1月冲进前5，排名第4位。
华源证券表示，公司作为国内高端彩妆品牌，创始人IP深度赋能品牌，护肤&彩妆品类稳步增长，线下&线上优势显著，当前品牌势能处于稳步向上阶段，大单品矩阵仍在高速增长，看好公司的IP品牌价值稀缺＋渠道禀赋＋后续成长潜能，未来业绩增长确定性较高。
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