Moon Inc. (1723) disclosed an additional acquisition of approximately 6.12 units of bitcoin on 31 October 2025. The total consideration reached around HK$5,242,000 (approximately US$672,000), settled in cash based on prevailing open-market prices. This transaction followed the company’s earlier purchases of around 29.48 units of bitcoin, bringing the aggregate bitcoin holdings to 35.60 units at a combined cost of about HK$25,428,000 (approximately US$3,260,000).
Moon Inc. noted that the bitcoin acquisitions aim to diversify its investment portfolio and align with the growing prominence of cryptocurrencies, citing bitcoin’s limited supply, exchangeability into fiat currencies, and perceived role as a hedge against monetary depreciation. The acquisitions were funded by the group’s existing cash reserves and carried out through open-market transactions. According to relevant listing rules, the combined scale of the bitcoin acquisitions exceeds 5% but is below 25%, constituting a discloseable transaction subject to announcement and reporting requirements.
Moon Inc. focuses primarily on the wholesale and retail of pre-paid SIM card products. Amid market saturation in Hong Kong, the company intends to broaden its business scope by introducing pre-paid bitcoin cards and expanding into other Asian markets through partnerships with local distributors. The board expressed confidence that these steps reflect a readiness to embrace evolving global financial trends and enhance long-term shareholder value.