9月9日，东方甄选盘中下跌5.18%，报25.24港元，成交额1.61亿港元。消息面上，人民网近日发表评论文章，就东方甄选疑似售假事件提出质疑，标题直指"东方甄选，要选真的！"，指出消费者购买标注"100%野生"的产品后提出质疑，客服回应被认为"偷换概念"，目前消费者已选择起诉。
该事件对此前公司围绕食品安全构建的品牌信任形成冲击。此前东方甄选刚发布亮眼财年业绩，总营收57.01亿元，同比增长29.8%，经营利润6.63亿元实现扭亏为盈，绩后股价一度累涨超28%。光大证券、方正证券等多家机构维持买入或强烈推荐评级。但国家级媒体对产品真伪的公开质疑，叠加前期涨幅较大，引发市场获利回吐压力。
东方甄选控股有限公司是一家主要从事直播电商业务的投资控股公司，以自营品牌"东方甄选"提供农产品为核心的产品，主要在国内市场开展业务。
（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）
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