Digital Currency Treasury Business Model Under Pressure as Companies Launch Share Buybacks to Support Stock Prices

Deep News
Sep 25, 2025

The digital currency treasury industry is rapidly transitioning from early euphoria to harsh reality, with multiple companies primarily focused on holding digital assets now initiating stock buybacks to bolster their declining share prices, as this business model faces significant challenges.

Following steep stock price declines among several digital currency treasury companies, at least seven crypto treasury firms have announced share buyback programs in recent weeks, with five companies seeing their market capitalizations fall below the value of their cryptocurrency holdings. Some companies are even borrowing funds to repurchase shares, contradicting their original business philosophy of investing capital into cryptocurrencies.

Coinbase Global, Inc. research team stated in their latest report that digital asset treasury companies face major challenges to their business model, as the scarcity premium once enjoyed by early adopters has dissipated.

Multiple Companies Launch Share Buybacks to Boost Stock Prices

Digital currency treasury companies typically issue shares or borrow funds to purchase cryptocurrencies like Bitcoin and Ethereum, hoping their market value growth will outpace their crypto asset holdings. However, this model is breaking down, forcing multiple companies to repurchase their own shares to support stock prices.

Biotechnology company 180 Life Sciences rebranded to ETHZilla last month and began substantial Ethereum purchases. Despite holding approximately $460 million worth of Ethereum, its stock price has dropped 76% from August peaks, with a market cap of only $416 million. Last week, ETHZilla used its Ethereum holdings as collateral to raise $80 million from Cumberland DRW for its $250 million buyback program.

Texas electric vehicle manufacturer Volcon rebranded to Empery Digital in July and pivoted to Bitcoin purchases, with shares initially surging 380%. However, the company's stock has since erased all gains. Last Friday, it increased debt financing from $25 million to $35 million and secured an additional $50 million for share buybacks. Despite Empery holding $476 million worth of Bitcoin, its market cap stands at approximately $378 million.

Many analysts hold pessimistic views on digital currency treasury prospects. Elliot Chun, partner at crypto advisory firm Architect Partners, stated that only a very small number of such companies can succeed. Adam Morgan McCarthy, senior research analyst at crypto analytics firm Kaiko, considers these buybacks a "sign of market oversaturation." He commented:

"These companies are simply trying to buy time, maintain the status quo until they can capitalize on the next wave of crypto price increases. Many of these companies are like houses of cards that will collapse quickly."

Despite challenges facing digital assets, some companies continue purchasing cryptocurrencies. Alex Spiro, lawyer for Tesla CEO Elon Musk, serves as chairman of a Dogecoin treasury company that increased its Dogecoin holdings from 500 million to 600 million last week.

The Coinbase Global, Inc. research team expects the cryptocurrency market to maintain a constructive outlook in the fourth quarter. Strong liquidity, favorable macro environment, and positive regulatory developments will continue providing support. They anticipate Federal Reserve rate cuts, which could provide liquidity support for risk assets.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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