Mixue Group's stock plummeted 5% during intraday trading, as the broader restaurant sector faced significant selling pressure and the company reported negative same-store sales data.
The decline comes as the restaurant sector weakened substantially, with peers like Haidilao and Yum China also falling, reflecting industry-wide pressure. Despite a previous session's rally driven by bullish brokerage reports, the rebound momentum proved unsustainable.
Analysts have flagged that Mixue Group's April-May same-store sales data turned negative due to base effects and subsidy rollback, with the true verification window not expected until the fourth quarter. Market confidence in a near-term fundamental recovery remains insufficient, leaving the stock vulnerable to renewed selling pressure after the brief technical bounce.