1011 ET——当下零售业促销氛围浓厚，On Holding却逆流而上，联合首席执行官David Allemann和Caspar Coppetti在CNBC的访谈中表明了他们的立场。他们直言：“我们是市场上平均售价最高、折扣率最低的品牌。”并进一步指出，“事实上，自三年前我们最近一次投资者日以来，On的产品均价已从145美元攀升至170美元。”Allemann与Coppetti强调，公司之所以能维持高价，源于品牌的溢价定位。他们补充道，这种定价策略反而成了利器——未来数年，On的利润增长速度将超越营收增速。在发布2029年财务展望之后，该公司股价上扬13%。
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