Rockstar Energy品牌终于可能获得所需的关注，因为根据与百事可乐达成的协议，该品牌将由Celsius Holdings, Inc.控制。随着消费者寻求传统能量饮料如Rockstar的更健康替代品，Celsius Holdings, Inc.的市场份额不断增长。根据Stifel的数据，Rockstar目前在美国能量饮料市场仅占2%的份额。
分析师表示："Rockstar在快速增长的品类中没有获得成功所需的必要关注。"他们补充说，该品牌需要长期投资。"Celsius Holdings, Inc.已经处于可能重振这一传统能量饮料品牌的有利位置。"
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