东方甄选(01797)今日盘中大涨5.02%，市场表现强劲。
消息面上，东方甄选近期宣布为北京首家旗舰店公开招募店长，月薪范围1.5万至3万元，标志着其从直播电商向线下实体零售领域的拓展。该旗舰店将融合生鲜、零食、日百商品销售及餐饮服务，打造复合型消费空间。同时，公司新增“餐饮管理、外卖递送服务”等经营范围，进一步强化线下战略。
此外，东方甄选正式入局社区超市领域，计划在北京中关村开设面积约400平方米的门店，主营生鲜、零食等居民日常消费商品。这一战略被视为公司应对线上流量成本攀升、寻求新增量市场的重要举措，其直播电商积累的爆品运营能力和供应链优势有望为线下业务赋能。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.