安德玛公司C类股(UA)今日盘中大涨17.56%，引起了市场的广泛关注。
消息面上，安德玛在拥挤的运动服饰市场中逆势扩大份额，品牌健康度持续改善，品牌认知度、考虑度和参与度呈上升趋势，尤其在年轻运动员群体中。其HeatGear和ColdGear基础层产品表现突出，仍是业务稳定引擎。除核心产品外，新品获得消费者积极反响。
此外，安德玛CEO凯文·普朗克宣布公司改革初见成效。近两年前重掌帅印以来，他通过简化运营、聚焦核心、提前决策和减少系统摩擦，使库存同比下降，产品组合更精简，规划更精准。普朗克强调：“我们尚未宣告大功告成，但凭借已建立的规范战略、架构和团队，正取得实质性进展，进步正趋于稳定。”
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