SLMG Beverages, the largest bottler of Coca-Cola in India, may raise prices on some of its products if it cannot absorb increased packaging costs stemming from the Middle East conflict, according to a company executive.

The conflict has driven up the cost of key packaging materials, including plastic bottles, caps, labels, and cardboard boxes. Some bottled water producers have already begun increasing their prices.

"If the war continues, packaging material costs are likely to keep rising," said Rahul Kumar, Vice CEO of SLMG, in an interview earlier this month. He added that any price increases would depend on several factors, including how competitors respond and how consumers react to higher prices.

Kumar noted that in the highly competitive soft drink market, which includes many national and local brands, there is limited room for price hikes. He also mentioned that the company has not implemented across-the-board price increases on its product portfolio over the past 7-8 years.