蜜雪集团(02097.HK)今日盘中大涨5.16%,引发市场关注。这一涨幅是茶饮股集体走强的一部分,反映了市场对茶饮行业前景的乐观情绪。
据报道,茶饮股今日集体高开。除蜜雪集团外,茶百道(02555.HK)涨幅高达15%,奈雪的茶(02150.HK)和古茗(01364.HK)均上涨近10%,沪上阿姨(02589.HK)也有近3%的涨幅。这种集体上涨现象背后,有着深层次的市场动因。
消息面上,阿里巴巴旗下的饿了么和美团之间的外卖大战正在白热化。据悉,美团单日外卖订单量已突破1.2亿,而饿了么也宣布日订单数超过8000万。这场激烈的竞争直接带动了茶饮消费的增长。华西证券指出,茶饮和咖啡因其消费高频、低客单价、出餐简单稳定等特性,成为这轮平台流量红利的最大受益者。华鑫证券也表示,在外卖爆发和季节性需求的双重催化下,茶饮行业将充分受益。这些因素共同推动了包括蜜雪集团在内的各大茶饮股的上涨。
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