7月17日，万豪酒店盘后下跌4.08%，报371.14美元/股，成交额1826.33万美元。
消息面上，万豪旅享家会员积分大幅贬值引发广泛关注。多位会员反映积分兑房价格在无预警情况下一夜上涨超三成，部分房型差价高达8000积分，而同期现金房价并未跟涨。据统计，万豪旗下酒店积分兑换价格平均涨幅达15%-20%，积分市场价值从此前约400元/万分降至300元/万分左右，跌幅约25%-30%。
此次调整被认为与此前51家万豪加盟酒店业主联名要求提高忠诚度计划收益分成有关。业主认为积分兑房成本由门店承担，补偿标准低于在线旅行社结算水平。机构分析指出，若万豪在优化利润的同时未能平衡消费者接受度与忠诚度，可能反伤品牌黏性。
（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）
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