KE Holdings Inc. (NYSE: BEKE), operating as 贝壳, has introduced a new online transaction assistance tool called "Anzhu" designed to streamline the home selling process. The application is currently being piloted in Beijing, Shanghai, and Chongqing, with its features initially targeting the needs of property sellers.

Once homeowners list their properties through 贝壳 or Lianjia, they can leverage the Anzhu app to monitor real-time sales progress on their listings, extend viewing invitations to prospective buyers identified by the system's recommendations, and access market performance data for comparable properties in their area. Beyond these tracking capabilities, the app incorporates artificial intelligence-driven selling strategy consultations powered by 贝壳's technology platform.

The application also integrates newly launched 贝壳 selling products, including a "full suite" of listing services that feature homeowner self-descriptions, sincere selling options, and community open house events, thereby expanding the channels available for property transactions. According to official statistics, since its debut in Shanghai in early August, the Anzhu app has attracted over ten thousand homeowners within just three weeks, facilitating 19 completed transactions with the fastest closing occurring within one day and an average transaction completion time of seven days.

A senior product manager at 贝壳 noted that for homeowners who take an active approach to selling and prioritize transparency in market information, the Anzhu app better serves their need for comprehensive data. However, for those who prefer not to invest significant time and energy in the selling process, the company's professional brokerage services, alongside the BEKE Find House app and 贝壳 mini-programs, remain well positioned to meet their requirements.