On August 6, Ralph Lauren rose 5.05% in pre-market trading, trading at $404.738/share. The move was driven by the company's fiscal 2027 first-quarter results that significantly exceeded Wall Street expectations, accompanied by an upward revision to its full-year outlook.

Ralph Lauren reported adjusted Q1 EPS of $4.59, beating the analyst consensus estimate of $4.32 by 6.25% and representing a 21.75% increase over the $3.77 earned in the same period last year. Revenue came in at $1.960 billion, surpassing the $1.867 billion estimate. Global direct-to-consumer comparable sales achieved low double-digit growth, while wholesale channel sales posted mid double-digit gains, reflecting broad-based demand across all channels.

The strong quarter builds on momentum from fiscal Q4, where EPS of $2.80 also beat the $2.54 consensus by over 10%. Multiple investment banks had already raised price targets ahead of the report, with JPMorgan lifting its target to $452, UBS to $511, and BofA to $450, all maintaining bullish ratings. The simultaneous upgrade of full-year guidance signals management confidence in sustained growth across North America and Asia.

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