异动解读 | 周六福盘中大跌10%,加盟模式风险引发投资者担忧

异动解读
Jul 04, 2025

周六福(06168)今日盘中股价大跌10%,引发市场关注。分析人士认为,这可能与投资者对公司加盟模式风险的担忧有关。

据悉,周六福以"轻资产、重运营"的加盟模式快速扩张,目前拥有超过4100家门店,其中97%以上为加盟店。然而,这种模式也带来了一些潜在风险。有报道称,不同区域的周六福加盟店在产品定价上存在显著差异,且在消费者投诉平台上涉及的问题包括产品质量、隐瞒克重、诱导消费等,这可能对品牌信誉造成负面影响。

此外,与行业龙头周大福相比,周六福在规模和盈利能力上仍存在较大差距。2024年,周六福的收入为57.18亿元,净利润为7.06亿元,而周大福同期的营业额高达896.56亿港元。这种悬殊的差距可能引发投资者对公司未来发展前景的担忧,进而导致股价下跌。分析人士表示,周六福未来如何平衡快速扩张与品质管控,将是公司面临的重要挑战。

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