Bumble（BMBL）周二表示，已同意被Ithaca Holdings私有化，交易价值13亿美元。这家约会应用正推进已持续数月的扭亏为盈计划，因Z世代约会习惯变化且付费用户下降。
Bumble由首席执行官惠特尼·沃尔夫·赫德于2014年创立，开创了在线约会“女性优先”模式。
在赫德领导下——她在2023年卸任后于2025年3月回归担任CEO——公司加倍投入改造核心产品，推出AI驱动功能、群组约会和重新设计的会员体验，以图重振增长。
这些努力之前，总付费用户和收入大幅下滑。第二季度总付费用户下降16.4%至320万，而季度收入已下降近两年。
截至周一收盘，Bumble市值已缩水至约5.82亿美元，远低于2021年上市时的140亿美元估值。
周二盘前，Bumble（BMBL）盘前爆升逾 50%。
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