The 8-day "Golden Week" holiday combining National Day and Mid-Autumn Festival has officially concluded. On October 8, Trip.com released its "2025 National Day and Mid-Autumn Festival Tourism Report," showing that domestic long-distance travel orders increased by another 3 percentage points, with deep travel experiences becoming mainstream.

Ningxia province's overall tourism order volume grew 22% year-over-year, exceeding the national average by 12 percentage points. Yinchuan achieved 20% year-over-year growth, maintaining its position among the top three northwestern provincial capitals.

**Ningxia's 22% Growth Rate Leads Northwest Region with "Yellow River + Desert" Dual Appeal**

The report shows that Ningxia's holiday order volume grew 22% year-over-year, surpassing the national average by 12 percentage points and ranking first in the northwest region.

Customer composition demonstrates a "3-hour high-speed rail + aviation express" dual-drive model, with Beijing, Qingdao, Xi'an, Chongqing, and Chengdu contributing 61% of tourist traffic. Beijing tourists accounted for 24% of visitors, booking "Shapotou + Helan Mountain + Yellow River Grand Canyon" combination tickets an average of 21 days in advance.

Transportation patterns show "high-speed rail + local chartered vehicles" becoming mainstream. The Yinxi and Baolan high-speed railways both reached historic peak passenger volumes during the holiday. Trip.com's "high-speed rail + tickets" combination orders represented 54% of total bookings, up 11 percentage points year-over-year.

Popular attractions included Shapotou, Helan Mountain National Forest Park, Sha Lake, Qingtongxia Yellow River Grand Canyon, and Western Xia Tombs as the top five destinations. The combination of "desert and Yellow River + starry sky grasslands" upgraded simple sightseeing to extended stays, with tourists spending an average of 2.2 nights in Ningxia, extending their stays by 0.4 nights compared to the previous year.

Trip.com Research Institute noted that Ningxia's unique combination of "northwest desert magnificence + Yellow River civilization depth" perfectly aligns with the new consumer psychology of "paying for emotional experiences."

**Yinchuan's Upgrade: 20% Growth Reflects "Northern Frontier Lake City" 48-Hour Vacation Model**

As Ningxia's gateway city, Yinchuan's holiday order volume grew 20% year-over-year, exceeding the northwest provincial capital average by 8 percentage points.

Hotel booking structure showed significant optimization, with luxury hotel growth reaching 19%, leading budget hotels by 9 percentage points. This indicates that "starry sky cultural vacations" are driving higher consumption levels.

While visitor origins mirror provincial patterns, stay durations have notably extended. The report shows out-of-town visitors stayed an average of 2.1 nights in Yinchuan, up 0.3 nights year-over-year, indicating transformation from a "transit stop" to a "destination."

Popular attractions demonstrate a three-pillar model of "rock art + film studios + night tours." Helan Mountain Rock Art, Zhenbeipu Western Film Studios, and Western Xia Tombs dominated daytime traffic. For evening entertainment, the Manpu Helan Immersive Performance Town saw search volume increase 200% compared to pre-holiday levels, becoming a key factor in retaining overnight visitors.

**Inbound Tourism Orders Double, Becoming International Traffic Magnet**

The report shows Ningxia's inbound tourism orders grew 100% year-over-year during the holiday, with Yinchuan, Zhongwei, Wuzhong, and Shizuishan contributing over 80% of the total.

South Korea, Malaysia, the United States, Japan, and Germany ranked as the top five source markets. South Korean visitors accounted for 25%, making it the largest inbound market. American and German tourists stayed an average of 3.2 nights, 0.7 nights longer than domestic visitors, demonstrating stronger spending power.

Western Xia Tombs, Helan Mountain Rock Art, Zhenbeipu Western Film Studios, Shapotou, and Qingtongxia Yellow River Grand Canyon were the top five destinations for international visitors.

Trip.com predicts that with the 240-hour transit visa-free policy and recovery of international flight routes, Ningxia's inbound tourism could grow another 50% next year, establishing the region as an international gateway to "China's Starry Sky World."

This Golden Week saw Yinchuan deliver exceptional performance across multiple fronts. The popularity of Lanshan Park, the poetic atmosphere of Phoenix Fantasy City, and the vibrant energy of Manpu Town collectively created Yinchuan's most spectacular showing.