On February 17 at 7:30 PM, Bilibili aired its inaugural Lunar New Year's Day Gala, also referred to as the "Bilibili Spring Festival Gala." According to official statistics, the event reached a peak viewership of nearly 86 million, with real-time on-screen comments exceeding 200,000.

The Lunar New Year's Day Gala represents a new intellectual property initiative for Bilibili, following previous well-received events such as its New Year's Eve celebration and graduation song festivals. In addition to entertainment, the gala launched a public welfare campaign named the "Millennium Smile Protection Plan," focused on cultural relic preservation. Through active interaction between the live broadcast and audience participation, the initiative generated over 25 million charitable "power points." Bilibili will allocate corresponding charitable funds to support the restoration of 26 unearthed cultural relics based on this contribution.