Dine Brands Global 正借助一种名为“杠铃定价”的策略，在旗下 Applebee's 和 IHOP 两大品牌中同时发力。Benchmark 在最新研报中指出，这一策略通常聚焦于价格体系的两端，兼具低端与高端产品。分析师 Todd Brooks 认为，这种定价方式行之有效，能够弥合不同收入水平消费者之间的消费断层。数据显示，Applebee's 的促销活动——包括“两份25美元”套餐及其他限时优惠——在第二季度占据了26%的销售额，与前期持平；而 IHOP 的“6美元日常超值菜单”则贡献了22%的营收。Brooks 表示，这一策略已成功帮助品牌在消费者心目中建立起更稳定的日常价值认知。他进一步指出：“我们相信，Dine Brands 已在两大品牌中逐步确立了消费者对‘天天超值’的稳固印象。”
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