More than ten real estate companies have experienced executive changes within just over a month.

The real estate sector has begun the year with significant personnel shifts, with over ten developers seeing changes in top management since the start of 2026.

According to incomplete statistics, companies including Grandjoy Holdings, ZL Holding, Sun Hung Kai Properties, Ronshine China, Bright Real Estate, OCT Group, and Beijing Capital Development are among those that have seen high-level changes. Some departures were due to normal retirements, while others resigned for personal reasons.

Industry institutions indicate that adjustments in real estate company management are typically closely aligned with business development and strategic layout needs. Currently, organizational structures within developers are undergoing intensive adjustments, and personnel changes are continuing to evolve subtly.

The wave of executive changes that began last year in the real estate sector has continued into 2026.

On February 9, Grandjoy Holdings announced that its board received a written resignation from Director Chen Lang, who applied to resign due to reaching retirement age. The company will promptly proceed with the election of a new director.

On February 6, ZL Holding announced that He Jian had resigned as executive director, co-president, and member of the ESG committee, while Zhao Peng was appointed as executive director and co-president.

Public information shows that He Jian joined ZL in 2015, having served as head of multiple regional companies and larger districts. He was appointed executive director and a member of the ESG committee in 2021, also serving as co-president. Zhao Peng joined ZL in 2015 and previously served as chairman of the group's Central Zhejiang region.

Prior to his departure, He Jian mentioned in a media interview that ZL completed the delivery of nearly 30,000 housing units in 2025, marking the near completion of the company's "housing delivery guarantee" tasks. However, deeper challenges remain, including the need to revitalize a large number of undeveloped plots, difficult asset monetization, and unresolved debt issues.

Ronshine China has also seen frequent executive changes at the start of the year. On February 6, Ronshine announced that the board received the resignation report of Wu Xiaofeng, who resigned as director, vice president, and board secretary for personal reasons. The company had previously received a resignation report from Director Chen Liang, who resigned as director for personal reasons but continues to serve as vice president.

Bright Real Estate has also experienced frequent high-level changes since last year. On January 28, Bright Real Estate announced that Guo Qiang, director, president, and member of the strategy committee, submitted his resignation for personal reasons and will no longer hold any position in the company. Wang Wei was appointed as the new president.

In January, OCT Group also announced that Vice President Ni Mingtao resigned for personal reasons and will not hold any position after his departure. Beijing Capital Development announced that the board received a written resignation report from General Manager Zhao Longjie, who resigned due to work adjustment reasons.

Other developers experiencing personnel changes include Hong Kong-based Sun Hungkai Properties, where Executive Director Feng Xiuyan resigned for health reasons. Other involved companies include Shahe Co., Ltd., Zhuhai Wanda, China Fortune, and Phoenix Co., Ltd., bringing the total number of developers with executive changes at the start of the year to twelve.

The beginning of the year is often a critical period for real estate company reforms. Beyond senior management adjustments, a new round of organizational restructuring is underway.

According to statistics, from January 2025 to present, 21 real estate companies have undergone 31 organizational adjustments. Subsequently, in early 2026 alone, six large-scale enterprises initiated a new round of optimization adjustments. Poly, China Overseas Land & Investment, Huafa, and C&D underwent their second round of adjustments since last year, while Longfor conducted its third round.

For example, Huafa股份 welcomed a new organizational adjustment in January 2026, splitting the East China region into three major districts: Shanghai-Jiangsu, Zhejiang-Fujian, and Northern. The Xi'an company, previously under the East China region, was merged into the Chengdu-Chongqing company, adding a new Western district. This represents another deep adjustment following the regional integration in November last year.

Market news on February 4 also indicated that China Overseas Land & Investment completely abolished the original four regional companies—East China, South China, Northern, and Mid-West—shifting from a three-tier management model to a two-tier management model. Twenty-one city companies will be reorganized based on proximity principles.

Analysts state that the current round of organizational adjustments in real estate companies follows three main directions: optimization of headquarters structure, refined restructuring of regional layouts, and professional integration of business platforms, aiming to achieve precise resource allocation and strengthen core business control. Behind the organizational adjustments of leading developers is a reflection of shrinking city layouts and a shift towards "quality survival."

Frequent personnel changes in real estate companies are also a microcosm of the sector being in a wave of transformation.

Liu Shui, Director of Enterprise Research at the China Index Academy, stated that developers of different natures, scales, and fundamentals are experiencing high-level changes, with some common reasons behind them. On one hand, due to overall industry sales pressure, listed real estate companies have reported consecutive losses since 2022, and management adjustments are a response to market and performance pressures.

On the other hand, adjustments in real estate company management are necessary to drive strategic transformation and business realignment. As the industry shifts from large-scale development to refined operations, asset-light models, and non-real estate business transformations, companies also require new leadership.

Liu Shui believes that as real estate enters a new model and stage, managers in the sector also need to reshape their capabilities. They must shift their mindset from pursuing land dividends, scale expansion, and high leverage to grasping economic cycles and long-term trends, focusing on financial security, and building robust financial systems.

Furthermore, capability rebuilding is essential. The focus must shift to refined management of products and services, genuinely meeting customer needs. In terms of operations, improving efficiency, strengthening cost control, and enhancing business profitability are crucial. In investment, strengthening the analysis of cities, sectors, and customer demand is necessary to improve the precision of land acquisition investments.