CHINA FEIHE (06186) has officially launched the world's first traceability system for infant formula ingredients. Coinciding with the release of two new products—Ji Cui and Qi Cui—consumers can now scan a QR code to access production dates and trace key ingredient details such as whey protein and lactoferrin. This system transforms product quality into transparent, measurable data, making "safety and freshness" visible and enabling truly confident purchasing decisions.

The introduction of this ingredient-level traceability system marks a significant innovation in FEIHE’s "New Generation, Better Suited for Chinese Babies" philosophy. By enhancing supply chain transparency and technological advancements, FEIHE provides families with more reliable criteria for selecting infant formula and parenting support.

**Self-Produced Ingredients, Full Traceability: FEIHE Sets New Benchmark for Consumer Confidence** According to industry research, 85% of mothers prioritize "freshness" as a top-three factor when choosing formula. Freshness isn’t solely determined by production dates but also hinges on the vitality of core ingredients. Experts note: "Whey protein, often exceeding 50% of infant formula composition, directly impacts final product quality." Currently, the industry relies heavily on imported ingredients, which face challenges like prolonged transportation, unstable cold storage, and nutrient degradation—posing potential food safety risks.

To address this, FEIHE employs its proprietary "Fresh Extraction Active Technology," achieving 100% self-production of 11 key ingredients. The company insists on using ingredients produced within 30 days, reducing freshness measurement from "years" to "days," thereby safeguarding nutritional integrity from source to product. Data shows FEIHE’s self-produced whey protein, utilizing a patented nano-level bio-membrane chromatography process, is 23 times fresher than conventional alternatives. Its casein phosphopeptides, produced additive-free, boast 47 times higher freshness and demonstrate 6.4x better absorption efficacy. Additionally, FEIHE’s whey protein reduces casein glycomacropeptide content by 98% while optimizing essential amino acid profiles, significantly enhancing purity and nutritional value.

**"One-Code Traceability" and Dual Upgrades in Formulation & Clinical Validation** FEIHE’s new Ji Cui and Qi Cui products, integrated with the traceability system, feature self-produced ingredients under 30 days old and advancements in母乳化配方 (breast milk-adapted formulations) and clinical proof.

- **Ji Cui** introduces a "Dual-Shield System" combining BB536+CPP and OPN+3’SL nutrient clusters to bolster innate immunity, alongside 8 HMOs and 500mg of premium lactoferrin for immune support mirroring母乳营养 (breast milk nutrition). - **Qi Cui** focuses on brain development, incorporating Sn-2 DHA, 5 brain phospholipids, 8 HMOs, and a patented LNnT+CPP blend, clinically shown to accelerate cognitive development by 1.2x.

Both products underwent rigorous RCT (randomized controlled trials) over three years and secured FDA compliance certification. Clinical results indicate Ji Cui matches母乳喂养 (breastfeeding) in 9 key immune markers, while Qi Cui achieves similar母乳喂养 levels in 9 brain development metrics.

**63 Years of Zero Safety Incidents: Evolving "Freshness" Standards** FEIHE’s "New Generation, Better Suited" philosophy builds on six decades of commitment to safety and innovation. The company pioneered "fresh milk-to-powder in one step" when imports dominated the industry. Now, with self-produced ingredients under 30 days and global-first traceability, FEIHE elevates standards to "measurable freshness, end-to-end transparency."

Since 2006, FEIHE has operated farms along the 47°N黄金奶源带 (Golden Dairy Belt), ensuring milk reaches factories within two hours for immediate processing. In 2018, it collaborated with China’s Standardization Institute to establish fresh milk-based奶粉标准 (powder standards), laying groundwork for today’s breakthroughs.

母乳研究 (Breast milk research) remains central to FEIHE’s strategy. Starting with a national 863 Program project in 2009, the company built China’s earliest母乳数据库 (breast milk database). In 2022, FEIHE led a national "14th Five-Year" R&D initiative to study母乳活性成分 (bioactive components), reinforcing its scientific edge.

Industry experts affirm: "FEIHE’s progress—from setting freshness benchmarks to defining鲜活标准 (vitality standards) and achieving traceability—reflects not just technological leaps but a deeper evolution of the 'New Generation, Better Suited' vision, showcasing Chinese dairy’s shift from following to leading global standards."

From "fresh-in-one-step" to "self-produced鲜活原料 (vital ingredients)" and now "end-to-end traceability," FEIHE transforms理念 (philosophies) into verifiable quality systems, committed to delivering "visible freshness" for healthier growth of Chinese babies.