Sirius XM控股公司（代码：SIRI.O）宣布推出全新广告支持订阅服务"SiriusXM Play"。这项低价订阅方案月费控制在7美元以内，采用广告支持的商业模式。根据公司声明，该服务目标在2025年底前覆盖1亿辆汽车用户。
新推出的Play订阅层级标志着SiriusXM在商业模式上的重要拓展。与传统无广告订阅服务形成差异化定位，Play通过融合广告支持模式有效降低用户门槛，瞄准价格敏感型消费群体。该举措被视为应对流媒体市场竞争的关键战略布局，有望扩大公司在车载音频市场的渗透率。
值得注意的是，SiriusXM Play将提供经过精选的频道内容组合，包括音乐、新闻及体育等核心品类。公司表示，此项服务将首先通过车载娱乐系统推广，未来可能扩展至移动应用端。此次产品线扩充延续了SiriusXM通过分层订阅策略覆盖不同用户群体的运营思路——在维持高端订阅服务的同时，开辟增量市场空间。
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