港股东方甄选（01797）今日盘中大跌5.03%，引发市场关注。此前该股自7月初以来累计涨幅已超过300%，近期更是连续8个交易日上涨。
消息面上，东方甄选正在进行战略转型，从依赖头部主播向打造自有品牌和供应链转变。公司计划于8月22日公布2025财年全年业绩。市场预期公司第四季度收入可能同比下滑约30%，但营业利润率有所提升。
分析人士指出，东方甄选正尝试构建类似"线上山姆"的会员制零售模式，但与成熟的会员制零售巨头相比，在供应链管理、产品价格和会员体系等方面仍存在较大差距。今日的股价回调或反映了投资者对公司短期业绩和长期发展前景的担忧，也可能是前期涨幅过大引发的获利回吐。
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