麦当劳正计划投入数十亿美元，助力其特许经营商引入AI工具，并对厨房设备和菜单进行全面升级，以在激烈的市场竞争中占据更有利的位置。
这家快餐巨头今日宣布，作为新公司战略的一部分，将在全球范围内划拨约85亿美元，用于特许经营商的租金补助及资本开支，时间跨度直至2036年。麦当劳坚信，AI赋能的技术将显著提升餐厅的回报率。具体举措包括引入聊天机器人，为员工答疑解惑，同时也在测试语音AI点餐系统。
除了技术革新，麦当劳还在美国市场试水手工裹粉炸鸡，并于今年推出了与红牛联名的精制汽水和能量饮料系列。公司雄心勃勃，力争到2030年，在全球饮料和鸡肉市场的份额各提升1.5个百分点，同时巩固其作为最大汉堡快餐卖家的市场地位。
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