Global luxury giant LVMH Group released its third-quarter earnings recently, with its US depositary shares surging 8% in a single day and accumulating a 13% gain since July, reclaiming its position as France's highest market capitalization company. The Q3 financial report showed group revenue declined 4% year-over-year to 18.2 billion euros, with organic growth of 1%, significantly exceeding analyst expectations and marking the first quarter this year to achieve a sales rebound. Notably, the Asia-Pacific market including China recorded 2% organic revenue growth, far surpassing market expectations of a 3.6% decline, becoming a key driver of LVMH's performance recovery.
Worth highlighting, LVMH management specifically mentioned during the earnings call the "Louis" experience space that opened in Shanghai in June this year, stating it has become one of the brand's highest luggage sales locations globally. This landmark exhibition project was created by Greater China's leading experiential marketing company ACTIVATION GP (09919).
The "Extraordinary Journey" Shanghai exhibition was conceptualized and designed by renowned architectural team OMA and crafted by ACTIVATION GP. Centered on four core themes of travel, craftsmanship, fashion, and innovation, the exhibition deeply presented the multi-dimensional heritage of the Louis Vuitton brand. The exhibition's opening night gathered dozens of popular celebrities, becoming one of Shanghai's most anticipated fashion events this summer.
As a leader in high-end brand experiential marketing, ACTIVATION GP achieved a 13.8% market share in 2024, maintaining its leading position in Greater China. The group has cumulatively served over 550 world-class brands, covering renowned high-end fashion brands such as Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive brands and premium Chinese local brands.
While continuing to deepen its advantages in the luxury sector, ACTIVATION GP is also actively expanding into the sports fashion arena. This year, in addition to the Louis "Extraordinary Journey" exhibition project, the group successfully expanded its sports fashion client base by executing Adidas Originals' "Trefoil Girls Celebration" and Under Armour's first global Curry Con event, demonstrating exceptional resource integration capabilities across both luxury and sports fashion tracks.
LVMH's better-than-expected third-quarter performance has injected a shot of confidence into the global luxury industry. As China's consumer market gradually recovers and luxury marketing budgets rebound, ACTIVATION GP is well-positioned to capitalize on new development opportunities through its professional expertise and market value in the high-end brand experiential marketing sector.