Seafood Season Begins as Harvest Returns; China Mobile's Jiangsu Branch Empowers Ganyu's Seafood Production and Sales with Digital Technology

Deep News
Aug 17

As the lingering effects of a typhoon have fully subsided, sea conditions in the Yellow Sea have stabilized, allowing fishing operations in the Ganyu District of Lianyungang City to resume fully. Seizing the opportunity of the fishing season's start, China Mobile's Jiangsu Company Lianyungang Branch (referred to as "Lianyungang Mobile") has taken proactive measures to support local seafood industry needs. At Haitou Central Fishing Port and the seafood market, the company has launched specialized network assurance and digital agricultural services, leveraging high-quality communication services and digital technology to facilitate smooth seafood production, sales, and industry income growth, injecting momentum into rural revitalization.

The first batch of fishing vessels, laden with fresh catches, has returned to port. A large volume of live, plump Yellow Sea swimming crabs has been unloaded and made available at affordable prices, adding a local "sea flavor" to residents' autumn dining tables. At dawn, the Haitou Zhupengkou Seafood Market buzzes with activity, as transport trucks carrying crabs shuttle continuously, and fishermen efficiently sort, handle, and box the catch. The freshly caught swimming crabs feature bright shells and full, high-quality meat. Supplies of various crab sizes are ample, with strong value for money, and they are being distributed at fair prices to local and nearby markets, enriching citizens' autumn fresh food options and allowing them to enjoy seasonal seafood delicacies close to home.

To help expand sales channels for the local seafood industry, enhance the Ganyu seafood brand, and streamline the connection between production and sales, Lianyungang Mobile has focused on the core communication needs of the fishing port business district. The company visited the Haitou Seafood Market to provide specialized network assurance and digital agricultural services. Network maintenance personnel conducted comprehensive inspections, adjustments, and optimizations of 5G signals and broadband equipment around the dock and seafood market, meticulously checking for potential issues to establish a high-speed, stable, and smooth communication foundation. This ensures seamless network connectivity throughout seafood transactions, online order taking, and logistics coordination.

Meanwhile, leveraging the high-quality 5G high-speed network, "Yi Jia Ren" volunteers actively assisted merchants and fishermen in launching 5G livestreaming sales. Through high-definition live streams, they vividly showcased the harvest scene at the fishing port and the freshness of seafood products, enabling consumers nationwide to immerse themselves in the authentic characteristics of Ganyu's Yellow Sea seafood and helping to build the Ganyu Fresh brand. This digital, visual livestreaming model has effectively boosted the exposure and sales of local seafood, injecting new digital momentum into fishermen's income growth and industrial quality and efficiency improvements.

Looking ahead, Lianyungang Mobile will continue to deepen digital construction in marine fisheries, optimize network quality in the fishing port business district, and normalize agricultural support services. Using digital tools such as 5G and livestreaming, the company aims to comprehensively empower the integrated development of local seafood production and sales, driving rural industrial revitalization.

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