4月9日,泡泡玛特(09992.HK)股价在盘中大涨5.03%,引发市场关注。截至15:40,该股报130.0港元。
泡泡玛特近期的强劲表现可能与其全球化战略和IP运营前景密切相关。根据最新发布的《因为独特:泡泡玛特创始人王宁从杂货铺到IP世界的跋涉》一书摘录,泡泡玛特正在积极推进全球化战略和围绕IP的集团化发展。公司已在中国内地之外开设了80家门店和159台机器人商店,并在北京开设了首家城市乐园,展现了公司向"中国的迪士尼"转型的雄心。
此外,南向资金连续7日增持泡泡玛特也为股价提供了支撑。4月8日,南向资金增持泡泡玛特64.30万股,截至当日收盘,港股通共持有泡泡玛特20507.30万股,占流通股15.27%。这表明投资者对公司未来发展前景持乐观态度。泡泡玛特的全球化布局和IP运营策略似乎正在赢得市场认可,推动其股价上涨。
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