对于地中海风味连锁餐厅Cava而言,维持一份11.67美元的烤鸡碗价格稳定且亲民,被视为留住顾客的关键所在。
尽管成本上升可能挤压利润空间,但首席执行官布雷特·舒尔曼表示,坚持对热门餐品保持价格稳定和可负担性,正帮助该连锁品牌吸引更多客流。他强调:“我们必须专注于打造一家优秀的公司,为顾客提供卓越的价值主张。”
Cava周二公布的第一季度财报显示,其同店销售额增长了9.7%,客流量跃升了6.8%。舒尔曼指出,今年有更多低收入消费者和年轻人光顾,这扭转了去年部分此类客户群体流失的趋势。
该连锁品牌第一季度的业绩超出了分析师的预期,并上调了本财年的销售和利润展望。受此消息提振,其股价在盘后交易中大幅上涨约6%。
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