Following the Spring Festival, companies across China are resuming operations and seizing development opportunities in the first year of the 15th Five-Year Plan. The kickoff season is not only a critical period for businesses to restore production and plan annual operations but also a key window for concentrated procurement demand and market vitality. To precisely address corporate purchasing needs at the start of the year and help enterprises reduce costs and improve efficiency, JD.com's Government and Enterprise Business recently launched the "Government and Enterprise Kickoff Season" initiative. By integrating high-quality supply chain resources and digital service capabilities, JD.com has introduced a service package covering benefits such as kickoff gifts, procurement subsidies, buy-now-pay-later options, PLUS enterprise membership services, and brand ecosystems. This is complemented by new employee welfare solutions, multiple AI efficiency tools, and dedicated procurement assistants to provide solid support for a strong start to the year. Corporate users can receive a kickoff package worth over ¥20,000, ensuring a cost-effective and hassle-free beginning. To address common challenges like cost control and cash flow at the start of the year, JD.com's Government and Enterprise Business has rolled out an unprecedented package of benefits. Through the JD.com Enterprise Purchase platform, businesses can claim a "Year-Round Kickoff Benefits Package" valued up to ¥20,800, which includes monthly purchasing credits, a special ¥3,000 subsidy for new customers, and multiple discounts to effectively lower procurement costs. During the kickoff season, JD.com Enterprise Purchase has introduced the "Worry-Free Payment Terms, Accelerated Kickoff" program. From now until March 31, both new and existing enterprise clients can enjoy flexible payment terms of up to 40 days by activating the JD Finance credit service, easing financial pressure with millions in purchasing credit. Businesses can apply based on qualifications without collateral, quickly gain approval, and easily adopt a "buy-now-pay-later" model to enhance capital turnover efficiency. JD PLUS Enterprise Membership, the first paid membership system in the corporate procurement industry launched by JD.com, has also seen enhanced benefits during the kickoff season. In addition to joint promotions with numerous brands offering discounts on over 10 million products, PLUS enterprise members enjoy benefits such as free shipping on self-operated items, door-to-door returns and exchanges, 180-day replacement-only warranties, and dedicated PLUS customer service. Special promotions on March 8 and March 18 will feature a ¥1,000 PLUS super subsidy available for limited-time redemption, enabling businesses to save more as they purchase more. Furthermore, JD.com's Government and Enterprise Business has assigned "dedicated procurement assistants" to corporate clients. From pre-sales product searches and需求 matching to order tracking and invoicing support, these assistants provide end-to-end solutions, ensuring a seamless and worry-free procurement process. JD.com has upgraded its employee purchase platform to introduce a new employee welfare solution. The kickoff season marks not only the start of production but also an important moment for team cohesion and care. To meet diverse employee welfare needs, JD.com's Government and Enterprise Business has integrated the JD Gift and low-cost internal purchase platforms to launch the upgraded "JD Employee Purchase" platform. Leveraging over two decades of supply chain experience, the platform offers a full range of products across more than 10 million SKUs, along with high-frequency life services such as home cleaning, car maintenance, and travel bookings, creating an integrated "product + service" offering that transforms employee福利 from mere物资 to comprehensive life services. In terms of pricing benefits, the JD Employee Purchase platform combines exclusive internal prices, special subsidies, and stackable coupons to build a cost-effective employee benefits system centered on points redemption and福利 purchases. During the kickoff season, the platform will feature exclusive events like International Women's Day promotions, spring fresh product showcases, and spring travel specials, alongside daily super brand days with discounts of up to 50% off for employees, allowing them to genuinely feel corporate care and warmth. Through upgrades in product variety, service quality, and pricing, JD.com helps businesses translate employee care into tangible satisfaction and belonging. JD.com's Government and Enterprise Business has deeply integrated artificial intelligence into the corporate procurement chain, developing a diverse product matrix including JD HuiCai, JD Enterprise Purchase, JD Employee Purchase (formerly JD Gift), and the JD Public Procurement Platform. AI applications such as AI product comparisons, intelligent product selection, AI customer service, and identical product recognition enable full lifecycle cost control and process efficiency. This kickoff season, JD.com leverages its established AI system covering dozens of business scenarios to provide stable and efficient intelligent support for corporate procurement. Core product capabilities are being rapidly upgraded, with AI procurement assistants now available on JD HuiCai, JD Enterprise Purchase, and JD Employee Purchase platforms, featuring smart product selection, conversational shopping guidance, and AI product comparisons. The AI intelligent selection tool has significantly improved accuracy, with rapid response times—efficiently handling over 200 selection tasks within one minute on average. This kickoff season, JD.com's Government and Enterprise Business has strengthened collaborations with brand partners, teaming up with leading enterprise service providers like WPS, Yongyou Changjietong, and Huisuanzhang to form a "Kickoff Service Ecosystem Alliance." The alliance aims to offer specialized discount packages and integrated solutions in areas such as collaborative office tools, financial and tax management, and SaaS applications. For instance, WPS 365 provides a three-month free trial of its commercial collaboration edition to enhance team efficiency; Huisuanzhang, a financial and tax solution provider for SMEs, offers ¥700 discounts on bookkeeping and business registration services to help reduce costs and ensure compliance; Changjietong promotes SaaS products like Hao Ye Cai and Hao Kuaiji with discounts of up to 20% off. These initiatives extend JD.com's government and enterprise service value chain, offering systematic support—from digital tools and professional consulting to implementation—for efficient operations and long-term growth post-kickoff, highlighting the synergistic value of a platform-based service ecosystem. Currently, China's economy continues to recover and improve, with market vitality steadily strengthening. JD.com serves over 8 million active enterprise clients, covering 95% of China's top 500 private enterprises and nearly 70% of specialized and innovative SMEs. The launch of the "Government and Enterprise Kickoff Season" demonstrates the platform's commitment to responding to market needs and leveraging its supply chain advantages to support the real economy. Through practical measures, JD.com is aiding businesses, especially small and medium-sized enterprises, in getting off to a strong start in the new year, injecting momentum into high-quality development.