These days, at several popular landmarks in Qingdao, you can spot many young people holding merchandise for photo opportunities. Mr. Liu, taking photos at Zhanqiao Pier, traveled from Zhejiang to Qingdao to "escape the summer heat." "The overall temperature in Qingdao is still lower than in Zhejiang, and the sea breeze feels very comfortable."
City-Exclusive Merchandise Available at 1000 Stores
The fan Mr. Liu received from the Youke convenience store is part of the Qingdao city-exclusive merchandise being distributed for free by Huabei. Huabei has combined iconic city symbols like Qingdao's draft beer, beer mugs, seagulls, and Zhanqiao Pier with classic lyrics from popular singers Xu Song and David Tao to create practical and aesthetically pleasing photo fans and shopping bags.
Whether you're a tourist visiting Qingdao or a local resident, starting now, you can visit one of 1000 participating supermarkets and convenience stores across Qingdao, including Youke, Kehao, Jiajiayue, RT-Mart, and Hotmaxx. Simply tap with Alipay at checkout to receive these items for free.
These limited-edition items have become the "mobile calling cards" for traveling in Qingdao this summer. As a fan of David Tao, Mr. Liu plans to visit several stores with the goal of collecting "all in" on the city-exclusive merchandise related to David Tao. He then intends to visit each corresponding landmark for photos. The draft beer truly makes him feel "the emotion is already so deep, how can I let go," and the beer mug represents "an unknown joy, foam that hasn't had time to surge." "Every lyric perfectly matches Qingdao."
Huabei Travel Benefits Boost Qingdao's Cultural Tourism Consumption
Compared to previous years, Qingdao's summer consumption landscape this year appears more multi-dimensional and robust. It's not just about the traditional activities of "swimming in the sea, eating clams, and drinking beer"; many new scenes and experiences have been added.
The 36th Qingdao International Beer Festival is about to kick off grandly, and the recently launched "Qingdao Fishing Season" has injected vitality along the coastline. As Qingdao's cultural tourism consumption continues to heat up, businesses are actively responding to summer consumption promotion initiatives.
On July 23rd, Huabei announced the launch of its travel benefits. Users can search for "Huabei Travel" on Alipay to access these benefits. By entering the Fliggy mini-program through Huabei to book hotels or rent cars, users can enjoy cashback in the form of Huabei Gold after completing the service. Users also have the chance to win a benefit for 1000 nights of hotel stays at zero cost.
Previously, Huabei introduced an "Intimacy Level" system. The more users interact with Huabei, and the more they understand and trust each other, the higher their "Intimacy Level" becomes, unlocking access to more benefits.
It is reported that users with a Huabei "Intimacy Level" of V2 can receive cashback equivalent to 5% of their order amount in Huabei Gold when booking hotels or renting cars. Users with an "Intimacy Level" of V4 can receive cashback equivalent to 10%. Huabei Gold can be used as money when repaying Huabei bills or making payments. Combined with the fact that this travel benefit can be stacked with other Fliggy promotions, it means users can potentially enjoy an additional discount on top of existing offers, up to an extra 10% off.
"This is another exploration by Huabei, following its music benefits, focusing on users' interest-driven and experiential consumption. Our travel benefits are not only for the summer but cover the entire year," said Peng Bo, Assistant General Manager of Ant Consumer Finance. He added that by leveraging Huabei's advantage of covering a vast array of consumption scenarios, they aim to create fun interactive experiences, better integrate financial services into public cultural tourism consumption, stimulate consumption enthusiasm, and boost travel demand through consumer-friendly measures.