3月28日午后，新华文轩（601811）股价出现显著上涨，盘中大涨5.15%，引发市场关注。该股的强劲表现与整个传媒娱乐板块的震荡走强密切相关。
据市场数据显示，传媒娱乐板块今日呈现整体上扬态势。除新华文轩外，上海电影涨幅接近7%，位居板块涨幅榜首。此外，果麦文化、湖北广电、芒果超媒等个股也表现亮眼，涨幅居前。这一现象反映出投资者对传媒娱乐行业前景持积极态度。
值得注意的是，新华文轩今日还发布公告，拟续聘毕马威华振会计师事务所为公司2025年度会计师事务所及内控审计机构。虽然这一消息可能不是直接推动股价上涨的因素，但也在一定程度上反映了公司运营的稳定性。随着传媒娱乐板块的整体走强，投资者可能会继续关注该行业的发展动向及个股表现。
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