JIUMAOJIU Reports Continued Positive Operating Performance for Key Brands in First Quarter

Deep News
Apr 13

JIUMAOJIU (09922) announced that during the first quarter of 2026, the operating performance of the Group's key brands continued to improve positively. Among them, the average daily same-store sales of the Tai Er brand in mainland China showed further year-on-year growth acceleration, continuing the step-by-step recovery trend observed since the second quarter of 2025.

During the period, both the "Fresh" model stores and the older model stores achieved positive year-on-year growth in average daily same-store sales, driving Tai Er's overall performance in mainland China to achieve low double-digit growth. The "Fresh" model stores performed particularly well, further validating the effectiveness of the store model upgrade.

As of March 31, 2026, Tai Er had cumulatively opened 273 "Fresh" model stores in mainland China, covering 81 core cities nationwide. These stores have continued to optimize their product structure and customer experience, further strengthening the brand's positioning around "fresh ingredients." Based on the current positive model validation and store performance, the Group plans to complete a comprehensive adjustment and renovation of all mainland China stores within 2026.

The optimization of Tai Er's store layout, which began in late 2024, was largely completed in the first quarter of 2026. The Group expects Tai Er to gradually return to a more stable development pace.

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