司法部高官:Ticketmaster将不得通过定价、技术或其他手段限制票务一级市场场馆选择

美股速递
Mar 09

美国司法部高级官员近日明确表示,票务巨头Ticketmaster及其母公司Live Nation Entertainment将被禁止利用价格策略、技术壁垒或任何其他手段干预票务一级市场的场馆选择自由。这一表态标志着反垄断监管机构对现场娱乐行业竞争环境的重大干预。

根据最新达成的和解协议,Ticketmaster必须确保场馆运营商能够自主选择票务分销合作伙伴,不得通过差异化定价、技术接口限制或隐性条款等方式变相强制捆绑服务。司法部强调,此举旨在打破票务市场的垄断壁垒,为消费者创造更公平的购票环境。

业内观察人士指出,该限制将迫使Ticketmaster改变其长期依赖的"全场馆独家协议"商业模式。此前该公司通过将票务服务与场馆赞助、设备租赁等业务捆绑,控制了北美约70%的 major venue 票务分销渠道。新规实施后,中小型票务平台有望获得更多与知名场馆合作的机会。

值得注意的是,协议同时要求Live Nation Entertainment必须在五年内接受独立第三方监督,定期向司法部报备其合约条款和技术接口标准。若发现违规行为,该公司可能面临高达年收入10%的罚款。这一条款被法律界视为近年来最严厉的反垄断合规措施之一。

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