ALO has officially launched its Tmall flagship store, serving as its exclusive e-commerce platform for the Chinese market, with sales beginning today.
At 12:30 AM, the store opened payments for pre-sale deposits, and within just one minute, transaction volume exceeded 10 million yuan. This achievement sets a new record for sales among new brands in the sports and outdoor category on Alibaba's (BABA-W) Tmall platform.
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