异动解读 | Reddit盘前大涨11.10%，Q3业绩超预期，Q4营收指引乐观

异动解读

Oct 31

社交媒体平台Reddit（RDDT）今日盘前大涨11.10%，股价表现强劲。这一显著涨幅主要源于公司发布的超预期第三季度财报以及乐观的第四季度营收指引，彰显了公司业务增长势头强劲。

根据Reddit公布的财报，公司第三季度营收同比大幅增长68%，达到5.85亿美元，远超分析师预期的5.457亿美元。同时，公司全球日活跃独立访客数量同比增长19%，达到1.16亿，超过市场预期的1.14亿。这一强劲的用户增长推动了每用户平均收入增长41%，显示出公司在用户变现方面的显著进展。

展望未来，Reddit预计第四季度营收将在6.55亿美元至6.65亿美元之间，同样高于分析师平均预期的6.379亿美元。公司还预测第四季度调整后息税折旧摊销前利润（EBITDA）将达到2.75亿至2.85亿美元，超出市场预期的2.588亿美元。这一乐观指引进一步增强了投资者对Reddit长期增长潜力的信心。

Reddit的强劲表现主要归功于其人工智能驱动的广告策略。公司开发的AI优化广告平台帮助广告商在相关的兴趣社区（subreddits）中精准投放广告，显著提升了营销效果。首席运营官Jen Wong表示，Reddit的广告业务正在吸引更广泛的客户，使其活跃广告客户群在第三季度增加了75%以上。此外，公司还推出了支持30种语言的机器翻译功能，推动了国际市场的用户增长，为未来的持续扩张奠定了基础。

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