Alibaba's cross-border e-commerce platform, AliExpress, has released a strategic policy interpretation titled "Key Cross-Border Markets for 2026," signaling a clear direction. While maintaining a solid foundation of compliant operations, the company is set to significantly increase its focus on three core markets: the United States, South Korea, and Latin America. Through substantial investment and leveraging policy advantages, AliExpress aims to open new growth pathways for merchants.

The South Korean site will be integrated into the Brand+ program for brand globalization. During the major promotional period in May, the US site saw its Gross Merchandise Volume (GMV) surge by over 50%, attracting a peak in merchant registrations. For Brazil, the platform is capitalizing on tax reduction benefits and utilizing chartered flights to expedite customs clearance efficiency.