On August 6, Celsius Holdings, Inc. fell 13.14% in regular trading, trading at $25.37/share, with turnover of $193 million. The sell-off was triggered by the company's Q2 earnings report released pre-market, which missed Wall Street estimates on both top and bottom lines.

Specifically, Q2 adjusted EPS came in at $0.36, below the consensus estimate of $0.42 and down from $0.47 a year earlier, representing a 23.4% year-over-year decline. Revenue totaled $817.9 million, up 10.6% year-over-year from $739.3 million but significantly below the analyst estimate of $870.1 million. The dual miss intensified selling pressure.

The disappointing results compound multiple headwinds facing the company, including core brand deceleration previously flagged by UBS, a Texas Attorney General investigation into its high-caffeine drink marketing practices targeting youth, and a series of price target cuts from major institutions including Needham to $55, UBS to $50, and Bank of America to $45. The company is currently integrating the Alani Nu and Rockstar Energy brands.

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