LI NING (HKEX: 02331) shares opened significantly higher, gaining over 4%.

At the time of writing, the stock was up 4.44% to HK$19.74, with a trading volume of HK$31.85 million.

On June 2nd, the LI NING brand officially announced a long-term partnership with four-time NBA champion, two-time MVP, Olympic gold medalist Stephen Curry and his Curry Brand.

The collaboration will be based on co-building the brands, focusing on the development of multi-category professional sports equipment, the promotion of sports culture, and connecting with the next generation of young athletes.

Together, they will explore more possibilities for the global development of both the LI NING and Curry brands.

A recent research report from Cinda Securities noted that LI NING, as a leading domestic sports brand, is at the starting point of a new growth cycle.

The company is positioned to expand its advantages amid industry differentiation, driven by a triple engine of professional sports focus, rebounding brand momentum, and synergy between its channels and supply chain.

With its return as an official partner of the Chinese Olympic Committee in 2025 after a 20-year hiatus, coupled with the approaching Olympic cycle and breakthroughs in core product technologies, future revenue and profitability are expected to grow steadily, providing room for valuation expansion.