异动解读 | 部分重点剧集表现不及预期,爱奇艺盘中大跌5.18%

异动解读
Feb 13

爱奇艺今日盘中股价大幅下挫,跌幅达5.18%,引发了市场关注。

消息面上,近期爱奇艺平台播出的部分剧集市场表现引发担忧。其中,由杨紫、胡歌主演的现实主义剧《生命树》开播后收视日渐疲软,未能如预期般火爆出圈,被不少评论吐槽剧情平淡、节奏混乱。另一部悬疑剧《风过留痕》播出后表现同样不佳,在爱奇艺站内的热度至今未破6000,显著低于各方预期,且该剧因主演演技及情感支线着墨过多而引发负面争议。

尽管平台也有如《太平年》等口碑与收视逆袭的剧集,但部分重点内容反响平平或低于预期,可能影响了市场对其内容吸引力及用户增长潜力的判断,进而对股价形成压力。

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