艾伯维高管预计2026年医美业务增长仍将承压 将重点投资刺激渗透率偏低市场

美股速递
Feb 04

艾伯维公司高管近日表示,预计到2026年其医美业务增长仍将面临挑战。公司正集中资源通过战略性投资来激活当前渗透率严重不足的市场。

该高管指出,尽管面临短期增长压力,但医美市场仍存在巨大发展空间。公司将持续投入资金用于市场培育,通过创新营销策略和渠道拓展来挖掘潜在需求。

目前全球医美市场的渗透水平仍处于低位,这既是挑战也是机遇。艾伯维将把投资重点放在提升市场认知度和可及性上,以期在未来实现业务突破。

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