Wei Jianjun Affirms Value of Ordinary Vehicles

Deep News
Aug 31

Recently, Great Wall Motor Company founder Wei Jianjun engaged with multiple international participants at an event, where foreign attendees gathered around him to exchange WeChat contacts. During the discussion, Wei Jianjun addressed the value proposition of ordinary versus premium vehicles:

"We don't necessarily need to provide high-end products; we need to provide products that create value for users. For instance, in regions with lower consumption levels, introducing premium vehicles that people cannot afford fails to generate value. Some vehicles may not have high-end configurations, but people love them because they have low operating costs, high reliability, and consumers appreciate them for the value they create. It's not that only premium cars can create value - ordinary vehicles, whether serving as transportation tools or production equipment, can create value for users and help them earn money, which is also excellent."

The Great Wall Motor Company founder emphasized that value creation should be the primary focus rather than simply pursuing luxury features, highlighting the importance of matching products to market needs and consumer capabilities.

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