On September 23, as the ninth Chinese Farmers' Harvest Festival arrived, Liaoning released a major agricultural support package, with a series of high-value, highly targeted agricultural achievements and policies unveiled to the public.

The Liaoning urban and rural celebration of the harvest festival and the autumn consumption season launch event were held in Panshan County, Panjin City.

The event was hosted by the Liaoning Provincial Department of Agriculture and Rural Affairs and the Panjin Municipal People's Government, under the theme of "New Beginnings for Harvest, Promoting Revitalization through Action." It focused on rural industrial revitalization and urban-rural consumption stimulation, building a comprehensive exchange platform integrating achievement releases, brand promotion, production-sales matching, and cultural tourism integration, showcasing the fruitful achievements of Liaoning's "Three Rural" development in the new era and excellent agricultural culture.

High-quality specialty agricultural products from across the province were showcased together, with buyers and business operators conducting face-to-face negotiations and matchmaking.

At the opening ceremony, the Liaoning Academy of Agricultural Sciences promoted scientific and technological transformation achievements; Shenyang Customs, Dalian Customs, and China Railway Shenyang Group released policies and measures to support and benefit farmers; Liaoning Agricultural Credit Guarantee Company, Liaoshen Bank, and Pacific Insurance Liaoning Company promoted financial products and services for agriculture; China Post Liaoning Company, JD.com, SF Logistics, and Douyin Group released e-commerce and logistics services and measures to help agricultural products reach the market; the regional public brand value of Liaoning agricultural products was also released on site, and Panjin City gave a special presentation on the "Red Beach" agricultural cultural tourism brand.

In addition to the main venue series of activities, 17 provincial departments in Liaoning coordinated 38 distinctive harvest celebration activities, and 14 cities and 37 counties (cities, districts) across the province organized 47 supporting celebration activities in parallel, widely carrying out agricultural product brand exhibitions, e-commerce livestreaming to support farmers, agricultural science popularization experiences, and agricultural fun competitions and other rich activities.