At its 2025 annual results presentation held on March 25, POP MART's Chief Operating Officer Si De stated that the company remains committed to its IP-centric strategy while actively exploring new expansion avenues. The previously announced Phase 1.5 of its theme park will introduce new themed areas and interactive attractions, significantly enhancing the visitor experience. Furthermore, planning for the park's second phase expansion is already underway.

Regarding diversification into new product categories, Si De noted that POP MART currently operates seven accessory stores in China. Its dessert business, which has been launched at the flagship theme park in Thailand and through various pop-up stores, is scheduled to open permanent physical locations in the first half of this year.

Additionally, Si De revealed that POP MART's line of home appliances will be officially introduced to the market next month.

For the full year of 2025, POP MART reported revenue of 37.12 billion yuan, representing a year-on-year increase of 184.7%. Net profit reached 13.012 billion yuan, up 293.3% from the previous year. Profit attributable to owners of the company amounted to 12.776 billion yuan, a surge of 308.8%. Adjusted net profit under non-IFRS standards was 13.084 billion yuan, marking a 284.5% increase. The LABUBU IP family surpassed 10 billion yuan in revenue for the first time, while six individual IPs each generated over 2 billion yuan in revenue, and seventeen IPs exceeded 100 million yuan in revenue.