周一盘中，Roku Inc（ROKU）股价大幅上涨11.85%，引起投资者广泛关注。这一显著涨幅背后有重要利好消息支撑。
据悉，Roku与电商巨头亚马逊（Amazon）于今日宣布达成重要战略合作。双方将联手打造美国规模最大的认证联网电视（CTV）覆盖体系。根据ComScore数据显示，这项合作将触达约8000万美国联网电视家庭用户，覆盖全美超80%的CTV家庭用户。这一前所未有的合作标志着两家公司在数字广告和流媒体领域的强强联手，预计将为双方带来显著的协同效应。
市场分析人士认为，此次合作对Roku来说意义重大。作为领先的流媒体平台，Roku将借助亚马逊的庞大用户基础和广告资源，进一步扩大其CTV市场份额。同时，这一合作也有望大幅提升Roku的广告收入，为公司未来增长注入新动力。值得一提的是，早期测试结果显示，采用新解决方案的广告主在同等预算下触达的独立观众数量提升40%，同时将同一用户观看相同广告的频率降低近30%。这些积极的数据进一步增强了投资者对Roku未来发展前景的信心，推动其股价在盘中交易中大幅上涨。
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