港股上市公司东方甄选（01797）今日盘中大涨5.15%，引发市场关注。截至发稿时，该股涨幅进一步扩大至5.32%，报12.68港元，成交额达9374.71万港元。
消息面上，东方甄选将于今晚19点至23点在微信视频号开启"相约一夏 遇见甄选"直播专场，这可能是推动股价上涨的一个重要因素。此外，公司近期在招聘平台开放了达人运营专员岗位，显示其在直播电商领域持续发力。
值得注意的是，东吴证券此前发布的研报指出，东方甄选已成功推出多条极具市场竞争力的自营产品线，如保健食品、宠物食品、新中式服装等，并取得优异表现。2025财年上半年，公司自有品牌GMV占总GMV约37%，截至2024年11月30日，自营品数量已超过600个。公司毛利率同比提升0.7个百分点至33.6%，部分受益于自营品的健康发展。分析师看好公司继续深耕自营品方向，预计将推动公司长期稳健发展。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.