Apple (AAPL.US) is set to open its latest retail store in India as part of the company's ongoing expansion of its retail operations in the country. Apple Hebbal will open on September 2nd in Bangalore, marking Apple's first store in South India and its third physical retail location in India, following Apple BKC in Mumbai and Apple Saket in Delhi.

The new store will offer Apple's complete product lineup, including the iPhone 16 series, MacBook Pro models featuring M4 series chips, iPad Air with Apple Pencil Pro support, Apple Watch Series 10, as well as accessories such as AirPods 4 and AirTag.

According to market research firm Counterpoint, India has over 700 million smartphone users, with iPhone users accounting for 5% of this market. While India's contribution to Apple's revenue remains significantly lower compared to the US and China, Apple CEO Tim Cook has previously stated that this world's most populous nation presents enormous growth potential.

For the fiscal year ending March 2024, Apple's revenue in India grew by over 30% to reach $8 billion, with the vast majority stemming from iPhone sales. Apple has been working for years to attract more Indian consumers, as products like the iPhone, iPad, and MacBook remain expensive status symbols that many consumers still cannot afford.

To address this challenge, Apple has launched several initiatives, including partnerships with banks to offer interest-free installment purchase plans, student discounts, and complimentary engraving services for select products.

Simultaneously, Apple continues to expand its iPhone production capacity in India. The country now accounts for over one-fifth of global iPhone production capacity, and ahead of the next-generation model launch, Apple has already completed production of all four iPhone 17 series models in this South Asian nation.